Privacy policy
Last updated on: Oct 10, 2022
Blue is committed to protecting the privacy of visitors to our website, subscribers to our newsletters, and those providing contact information.
The following privacy policy (“privacy policy”) sets forth blue’s policy with respect to information, including personally identifiable data (“personal data”) and other information, blue collects from visitors to the blue website located at https://blue.et (the “website”) and relevant product subdomains. Blue, the owner and operator of the website, is a company formed under the commercial laws of Ethiopia.
What information do we collect & how is it used?
Information you voluntarily submit to the website: we collect personal data from you when you voluntarily provide such information, such as when you contact us with inquiries, register for access to the website, or services from the website.
Automatically-collected information: we automatically collect certain information about you and the device with which you access blue. For example, when you use blue, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the website. We may also collect information about actions you take when using blue, such as links clicked.
How your personal information may be used
blue, and our subsidiaries and affiliates (the “related companies”), may use your personal information in the following ways:
• To operate and maintain the website;
• To create your account, identify you as a user of the website, and customize the website to your account;
• To send you promotional information, such as newsletters. Each email newsletter will provide information on how to opt out of future mailings by unsubscribing;
• To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
• To respond to your comments or inquiries;
• To provide you with user support;
• To track and measure website performance;
• To process payment for purchases you make through blue;
• To protect, investigate, and deter unauthorized or illegal activity;
• To review the effectiveness of our marketing programs and analyze other general demographic trends;
• To notify you of new information or services that may be of interest to you; or,
• To send promotional materials.
Does blue share my information?
Blue will not share, rent, or sell your personally identifiable information with third parties. We may, however, share your information with third parties when we are authorized to share such information.
Parent companies and affiliates: we may share your information with a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, “affiliates”), provided that we require our affiliates to honor this privacy policy.
Business transfers: as we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution, or similar event, personal data may be part of the transferred assets.
Related companies: we may also share your personal data with our related companies for purposes consistent with this privacy policy.
Third parties with permission: we may share your information with third parties to whom you ask us to send your information.
Agents, consultants, and related third parties: blue, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases, and processing payments. When we employ another entity to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
Legal requirements: blue may disclose your personal data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity or in connection with our own investigation of suspected or actual illegal activity, in which case we may (and you hereby authorize us to) disclose information without subpoenas or warrants served on us, (ii) protect and defend the rights or property of blue, (iii) act in urgent circumstances to protect the personal safety of users of the website or the public, (iv) protect against legal liability including to resolve disputes, investigate problems, or enforce our customer contracts.
Contact information and website support: we offer multiple ways to contact blue, including contact forms, emails, and chat. If at any time, you attempt to contact us through a contact form, the information you provide will be stored on our servers.
Aggregated personal data: in an ongoing effort to better understand and serve the users of the sites, blue may conduct research on its customer demographics, interests, and behavior based on the personal data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and we may share this aggregate data with our affiliates, agents, and business partners. This aggregate information does not identify you personally. Blue may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.
Publicly visible information
if you create a user profile on blue or the social media marketing society or leave a comment on blue, certain information may be publicly visible.
Third party vendors
This website uses third party ads to monetize for revenue. Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
Cookies
blue uses cookies to: store visitors’ preferences; record user-specific information on what pages users access or visit; ensure that visitors are not repeatedly sent the same banner ads; or customize our content based on visitors’ browser type or other information that the visitor sends. We also share information about your use of our website with our social media, advertising, and analytics partners. This section explains what cookies are, how we use cookies and similar technologies on our website, and what you can do to manage how cookies are used.
Changes to blue’s privacy policy
The website may change from time to time. As a result, at times it may be necessary for us to make changes to this privacy policy. At a minimum, we will update this privacy policy once per year. We reserve the right to update or modify this privacy policy at any time and from time to time without prior notice. Please review this policy periodically, especially before you provide any personal data. Your continued use of the website after any changes or revisions to this privacy policy shall indicate your agreement with the terms of such revised privacy policy.
